Really like this, originally posted on BBH Labs.

New take on the 1:9:90 principle of digital creation, revision and consumption – an assumption/assertion that has become very standard when talking about things that have interactive features and the ability to create built in.

This model, 1:10:100:1000:10000, slips less easily off the tongue (should we call it ten to the 4?) but seems to more accurately sum up the tiers of influencers online.

Whereas we currently design for three tiers, we should look in the future to design for five, with special attention paid to our Catalytic Creative Contributor.

Close your eyes and think about Stephen Fry, Michelle Markin and 4chan. Could lead you somewhere different.

Great find, anyway.